Edelen Candyce

Edelen Candyce

President/CEO at PropelGrowth

Candyce Edelen is a seasoned entrepreneur with road rash earned from co-founding two fintech companies, one of which made the Deloitte Fast 50 list in 2004. In 2007, she launched PropelGrowth, a marketing consultancy where she helped financial and tech firms develop and execute go-to-market strategies. Over 10 years, she helped lead 13 companies to strategic acquisitions and successful exits.

In 2018, she pivoted to a new target market and used LinkedIn to rapidly build a new pipeline. It worked so well, she started teaching sales teams and business owners in the Microsoft partner channel to use the same methods. Hundreds of business owners and sellers are using her methodology to reliably build sales pipelines.

Sessions
Biz Apps Partner Marketing Workshop Preconference
Sunday, October 13 12:00 PM - 6:00 PM CT
Turning Cold Leads to Warm Conversations Using LinkedIn & Dynamics 365
Thursday, October 17 9:45 AM - 10:45 AM CT