Reza Rad

Reza Rad is a Microsoft Regional Director, an Author, Trainer, Speaker, and Consultant. He has a BSc in Computer engineering; he has more than 20 years of experience in data analysis, BI, databases, programming, and development mostly on Microsoft technologies. He is a Microsoft Data Platform MVP for 14 continuous years (from 2011 till now) for his dedication to Microsoft BI. Reza is an active blogger and co-founder of RADACAD. Reza is also co-founder and co-organizer of the Difinity conference in New Zealand, the Power BI Summit (the biggest Power BI conference), and Data Insight Summit (Chicago, USA)

CEO at RADACAD
Chairman, and Director at Power BI & Fabric Summit (since 2021)
Chairman, and Director at Difinity conference (Since 2017)
Microsoft Regional Director (Since 2018)
Microsoft Data Platform MVP (Since 2011)
Leader of Fabric, Power BI and Analytics user group in Auckland, New Zealand (Since 2013)
Microsoft Fast Track Recognized Solution Architect – Power Platform
Power BI All-Star Award winner
Dynamic Communities Emerald Award winner
Best-selling author of more than 13 books on BI, analytics, and Power BI
Speaker at conferences such as Ignite, Microsoft Business Applications Summit, PASS, etc.
Blogger and YouTube content creator
Consultant and trainer
Microsoft Certified trainer
Microsoft Certified Professional

His articles on different aspects of technologies, especially on BI, can be found on his blog: https://radacad.com/blog.

He wrote some books on Microsoft BI and also is writing some others, He was also an active member on online technical forums such as MSDN and Experts-Exchange, and was a moderator of MSDN SQL Server forums, and is an MCP, MCSE, and MCITP of BI. He is the leader of the New Zealand Business Intelligence users group. He is also the author of very popular book Power BI from Rookie to Rock Star, which is free with more than 1700 pages of content and the Power BI Pro Architecture published by Apress.

He is an International Speaker in Microsoft Ignite, Microsoft Business Applications Summit, Data Insight Summit, PASS Summit, SQL Saturday and user groups. And He is a Microsoft Certified Trainer.