Ray Beste

As Principal AI Strategist at Sikich, a leading professional services firm providing transformative business solutions, Ray leverages over 35 years of experience in the IT industry. Having served as a systems architect for complex CRM implementations utilizing Microsoft technologies, he now focuses on guiding organizations toward productive, responsible, and impactful use of AI technologies, particularly Generative AI. Passionate about innovation, Ray has been a featured speaker at numerous Microsoft events and served on the advisory board for the ExtremeCRM event series, shaping strategic content and contributing significantly to the Microsoft Dynamics community.