From Awareness to Action: How VARs and ISVs Guide the AI-Driven Customer Journey
Learning Objective 1
Understand how AI is reshaping the modern B2B buying journey—from initial research to final decision—and what this means for VARs, ISVs, and customers.
Learning Objective 2
Explore how trusted VAR-ISV relationships and AI-influenced recommendations impact solution selection, including the role of marketplaces, partner bias, and customer trust.
Learning Objective 3
Equip attendees with strategies to improve alignment and communication across VARs, ISVs, and customers to better guide purchasing decisions in an AI-driven landscape.
Type
Panel/Roundtable
Ability Level
101 - New To
Primary Product
All Products
Primary Track
Sales
Session Objective for Attendee
New To
Tracks
Categories
Sessions
- All Products
Speakers
Director, Emerging Partner Ecosystems at Paystand
COO at Marketeery