Session Description

Learning Objective 1

Understand how AI tools integrate with marketing automation and CRM to deliver predictive insights and enhance customer engagement.

Learning Objective 2

Learn practical ways to use AI for automating marketing tasks, generating content, and personalizing customer journeys across Microsoft Dynamics 365 and marketing automation platforms.

Learning Objective 3

Develop a framework for building a responsible AI strategy that aligns CRM, marketing automation, and customer experience initiatives with measurable business outcomes.

Type

Breakout Session

Ability Level

201 - Intermediate

Primary Product

Dynamics 365 CE (CRM)

Primary Track

Artificial Intelligence (AI)

Session Objective for Attendee

New To,Optimizing

Categories

Sessions

  • Agents & Copilot
  • Dynamics 365 CE (CRM)

Handouts