Tuesday, October 15 • 10:45 AM - 11:45 AM CT
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Location: 302C
Title: PSS: Company Spotlight: How Steel Warehouse Built an Engaging Customer Experience with Lasernet Leveraging their D365 Data
Session Description:
Creating an engaging and personalized customer experience is one of the biggest challenges that many organizations face in today's B2B and B2C industries. As customers become more self-sufficient through digital channels, they’re now expecting seamless customer experiences from pre-purchase through to product delivery. This focus on the customer experience places pressure on businesses to invest in connecting their business-infrastructure systems into other technologies that deliver digital customer experiences such as ERP, CRM, and other customer communication tools. Steel Warehouse is a customer-centric, family-owned specialty steel solutions provider with deep metallurgical knowledge built over a 75-year heritage in the steel industry. Steel Warehouse recognized this opportunity to deliver an exceptional customer experience for their customers and set out to find a solution that allowed them to connect their Dynamics 365 system into their internal and external customers. Using the Lasernet platform, they were able to process their customers through a seamless quote, invoice, and the full AP journey – as well as delivering a self-service customer portal where customers can review forms that been aggregated from multiple different systems to search and collect product documentation, part-specific product compliance materials, and sales history via invoices, etc Come and join us to learn from Steel Warehouse and how they designed, implemented, and achieved real business results with Lasernet.
Type: Partner Solution Showcase (PSS)
Ability Level: 101 - New To
Primary Product: All User Groups
Primary Track: Leadership
Track: Customer Service,Leadership,Operations
Learning Objective 1: Build an orchestrated customer experience with Lasernet in Dynamics 365
Learning Objective 2: Build, optimize, and deliver customer centric documents
Learning Objective 3: Aggregate data across legacy systems into Dynamics
Session Objective for Attendee: Optimizing
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