Clicks, Complaints + Click Maps: The Playbook for Email Deliverability + Analytics in Customer Insights - Journeys
Learning Objective 1
Navigate the full suite of CI-J email insight tools, delivery KPIs, click maps, link insights, engagement trends, and device/client breakdowns; configure email deduplication for segment-based journeys
Learning Objective 2
Identify how major email service providers and mail clients — including Apple Mail's Mail Privacy Protection, Gmail's image proxying, and Microsoft's Outlook ecosystem — distort open rate data, inflate click metrics, and mask true engagement signals in CI-J reporting (and how to address it)
Learning Objective 3
Identify which email sections, CTAs, and content blocks drive the most engagement — and use those signals to make deliberate design decisions that improve click-through rates and reduce unsubscribes.
Type
Breakout Session (60 min)
Primary Product
Dynamics 365 CE (CRM)
Session Objective for Attendee
New To,Optimizing
Ability Level
201 - Intermediate
Tracks
Categories
Sessions
- Dynamics 365 CE (CRM)
Speakers
Director, Marketing Services at Coffee + Dunn
Digital Lead at Coffee + Dunn