Cracking the Code: How to Speak to Gen Z and Millennial Decision-Makers in 2025
Learning Objective 1
Explore how Gen Z, Millennials, and Gen X approach B2B purchasing decisions, with a focus on self-education, trust signals, and decision-making dynamics within expanded buying committees.
Learning Objective 2
Learn how to tailor messaging, pricing models, and digital experiences to engage younger decision-makers, leveraging trends like subscription-based purchasing, product-led growth, and social proof.
Learning Objective 3
Identify key metrics that reflect modern buying behavior, including engagement-based tracking, dark social influence, and the impact of Gen Z’s purchasing recommendations within multi-generational teams.
Type
Breakout Session
Ability Level
101 - New To
Primary Product
All Products
Primary Track
Marketing
Session Objective for Attendee
New To
Tracks
Categories
Sessions
- Agents & Copilot
- All Products
- Dynamics 365 CE (CRM)
Speakers
B2B Marketer at Ambush On Air
SVP of Marketing and Strategy at UST
Director, Marketing at PayTrace
Business Development at Fidesic