Wednesday, October 18 • 9:45 AM - 10:45 AM EST
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Location: W205A
Title: 7 Tips for Marketing to Millennials
Description:
Studies show that Millennials are now the largest B2B tech buyer group and make up 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. Is your marketing meeting millennials where they are with the content they enjoy consuming? During this session, you’ll learn eight practical tips to apply to your marketing strategy to attract this audience and pull them through your buyer’s journey from prospects to advocates.
Type: Breakout Session (60 min)
Ability Level: 201 - Intermediate
Learning Objective 1: How to leverage content and social sharing to get in front of a millennials audience.
Learning Objective 2: Hear more about how millennials purchase based on the person in the sells cycle than even the product.
Learning Objective 3: Learn how to turn millennials into advocates over the lifespan of the buyer’s journey.
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