Wednesday, October 16 • 8:00 AM - 9:00 AM CT
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Location: 006D
Title: The Customer Buying Journey: The Impact of VARs and ISVs on Decision-Making
Session Description:
The customer-buyer journey has changed significantly in recent years, with buyers now over 55% of the way into their decision before engaging with a solution provider! Attending this session will give customers, VARs, and ISVs insights into customer challenges, preferences, and evolving market trends. You will learn: Looking for an engaging discussion about add-on solutions between customers, VARs, and ISVs, then this session is the place for you.
Type: Breakout Session
Ability Level: 201 - Intermediate
Primary Product: All User Groups
Primary Track: Leadership
Track: Leadership,Sales,Training and User Adoption
Learning Objective 1: The Impact of VARs and ISVs on Decision-Making
Learning Objective 2: How customers make the decision when it comes to the selection process for an add-on solution
Learning Objective 3: This session will be engaging discussion between customers, VARs, and ISVs about about add-on solutions
Session Objective for Attendee: New To,Optimizing
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